"Good Vans takes you Good places" #LivingOfftheWall
Having a pair of Vans is more than a couple of shoes. It's a way of life. Even though this campaign was a school assignment, I wanted to showcase that these shoes will be apart of every step of your journey. I also wanted to showcase the shoe's versatility, how durable it is in any environment, and how Vans can be paired with any outfit. This campaign features the #livingoffthewall for Van Stans to showcase their daily adventures with their favorite shoes.
A mockup of what consumers would find in Thrasher Magazine since most of Vans's demographic are skaters.
Copywriter: Carlisa M.
Editor: Carlisa M.
Editor: Carlisa M.
Beard & Beauty Spa: "Ready for rejuvenation."
Beard and Beauty Spa was a client for the Rikki Lee Agency. This client wanted monthly social media management: stories, feed posts, reels/TikTok ideas. Also, an updated Website: showcase product line & showcase the ambiance of this high-end spa. As a team effort, we created a pitch that would reflect the social brand identity.
Role: Content Writer
Role: Content Writer
"Get a Handle with 16 Handles" 16 Handles Anniversary Campaign
These mock-up print ADs was a response to the stressors that can occur when you are striving for a healthy, fun-filled life. The solution is 16 Handles, a healthy alternative that brings joy to all!
Rare Beauty x South Korea
Independently creating an original full-service activation plan for Rare Beauty launching in South Korea; featuring a consumer profile, product assortment, hero products, distribution, merchandising visuals, brand positioning map, pricing strategy, communication strategy, digital campaigns, and give-back initiatives.
Rare Beauty x South Korea Campaign Video
Haus Laboratories launches The Night Collection
Working on a team of three to produce an original fragrance concept for the Haus Laboratories by Lady Gaga.
Role: Target Market, Consumer Survey, Analysis of Survey Results, Olfactive Description, Fragrance-building, Candle-making and Ingredient Story Copy
Role: Target Market, Consumer Survey, Analysis of Survey Results, Olfactive Description, Fragrance-building, Candle-making and Ingredient Story Copy
