Launching New York Art and Fashion Inc.'s Second Installation 

​In an unprecedented time filled with turmoil, NY A&F wanted to remind the public there is still light at the end of the tunnel. However, they struggled to find unique ways to get the word out. It was an exhibit like no other, between reaching out to local publications, maintaining CDC guidelines, and promoting smaller artists.

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How to Bounce-back from a Blunder

After launching a line that did not fulfill its promise of speaking to a Gen Z audience while staying true to its roots of sustainability, I had to create not only a line that was the solution—introducing Glossier Bloom!