A sustainable subscription service that tailors to the needs of Gen Z, budget, and fashion. This presentation includes brand conception to AD campaigns.
Pat McGrath Labs: "A voluminizing mascara that delivers intergalactic glamour."
Apart of a team effort, we were assigned to deliver a new product that would align with our choosing brand and its message. Role: Brand Overview, Positioning Statement, Product Claims, SWOT Analysis, and Key Takeaways.
I independently researched this brand and presented its unique success story. Featuring Brand Overview, Foreign Market Research, Consumer Insights, and Retail Partnership
Rare Beauty: Taking over the Korean Market
I independently researched the Rare Beauty Brand, featuring the Korean beauty market potential, trend forecasting, CAGE analysis, consumer insights, media AD spending, and brand positioning map.
Hello Korea Video Pitch
Capstone Presentation: Introducing Aerofuse by Dyson "Engineered for you, Power without Compromise"
We launched a brand new hair tool device by Dyson, putting textured hair front and center into a group effort! Role: Advertising copy, concept overview, social media strategy, NYC AD strategy, corporate social responsibility, magazine ad, device innovation, key takeaways, and appendix.